1.   As software designers focus on CD-ROM, they will slowly come up with new applications that hook consumers.

2.   Microsoft, for its part, is giving away its browsing software called Internet Explorer in hopes of hooking consumers on its other Internet-related products.

3.   NTT DoCoMo is betting that Japanese consumers will get hooked on electronic commerce through I-mode phones, which rely on current technology.

4.   One way to encourage the credit habit is to hook consumers early in adulthood.

5.   These products, and more than a dozen others from Hershey, were introduced over the past century but failed to hook consumers.

6.   They also will attempt to prove that the companies targeted children with sophisticated marketing campaigns and sought to hook consumers by manipulating the nicotine levels in cigarettes.

7.   However, getting consumers hooked on his products is only half the battle.