1.   Beyond that is his heartfelt belief that newspapers, including his own, are in dire need of major surgery.

2.   For Ive and Jobs, that position is both a heartfelt belief and a marketing tactic.

3.   She emphasized, however, that her heartfelt belief had no place on the science lesson plan.

4.   That is, a mix of ego, stubbornness, heartfelt beliefs and blind loyalty.