1. Concepts of beauty are different in different cultures. 2. Cross-cultural differences are difficult to research even though anyone who works in different cultures will assure you they exist. 3. Different criteria of mate preference develop in different cultures at different times. 4. Different patterns of behaviour exist in different cultures. 5. Having made this assessment, the Marketer should be aware of the potential problems which exist in communication within different cultures. 6. In a few hours I would be flown into a different culture, a different climate, with different people. 7. Individuals from different cultures May not only contract together using different cultural assumptions, but using an entirely different legal framework. 8. Misunderstandings can easily arise when people from different cultures meet. 9. Of course different cultures and nations approached the problem differently. |