1. An inauthentic organizational culture can jeopardize a corporate brand. 2. And, even if they did, many said that it was inseparable from their corporate brand. 3. Animated features have always been a hallmark of the Disney corporate brand, with many of the characters still idolized today. 4. A strong corporate brand lets customers know what they can expect of the whole range of products that a company produces. 5. A strong corporate brand also helps a company defend itself against outside assault. 6. Aligning the elements of your corporate brand is not a sequential process. 7. But companies soon realized that the media were ignoring the corporate brands. 8. But many advergames are simpler diversions that are played online or quickly downloaded from Web sites that carry corporate brands. 9. But the task of building a corporate brand is harder than many people think. 10. But when they name corporate brands, attorneys head for court. |