1.   For decades, Postum, made from roasted wheat, bran and molasses, has dominated the market for coffee substitutes.

2.   Then there was C.W. Post, who discovered Postum, a coffee substitute made from wheat berries, bran and molasses.

3.   They found chicory, too, for a passenger who desired a coffee substitute.

4.   Its roots have long provided a cheap coffee substitute.

5.   These, incidentally, are the same as those used industrially to make the chicory coffee substitute.