1.   Because Apple refused to license its technology to clone makers, it could enforce hardware and software standards.

2.   Apple could leave that less-profitable market to clone makers, while increasing market share.

3.   On the downside, he chose note to license the Mac operating system to clone makers and gradually lost market share to Microsoft.

4.   That title still goes to clone maker Power Computing Corp.

5.   The big decision for Apple will be whether to license that new software to clone makers.

6.   The companies also said today that a variety of peripheral chips that go into a Macintosh computer will be made available to clone makers.

7.   The company will leave that less-profitable market to clone makers while increasing overall market share for Mac systems, Apple executives said.