1. Bergman uses the left-field one-liner, not for a comic full stop, but to bring the reader up short. 2. A simple question-and-answer format brings the reader into the room where Stern is interviewing the investment stars, making the material easy to breeze through. 3. A simple question-and-answer format brings the reader into the room where Stern is interviewing the investment stars, making the book easy to breeze through. 4. Absolutely gorgeous photographs complemented by above-average text bring readers squarely into the midst of unique serenity and savagery. 5. Halberstam brings his readers into real-life scenes so thoroughly that the actual sense of reading is lost. 6. His first assignment was documenting gang warfare in Harlem, which brought Life readers face-to-face with warlord Red Jackson, gang fights, bloodied corpses and funerals. 7. The attention helped bring white readers to the series, immersing them in a world that was foreign but accessible. 8. The events will bring together reader with reader, companies with advertisers, management with employees. 9. The principle of bringing readers in other than through the pages of the magazine is also at work at other media companies. 10. The republican Murdoch is no more out to overthrow the monarchy than the born-again Murdoch is out to bring Sun readers home to Jesus. |