1.   Behavioral economics tries to incorporate more complex behavior into mainstream economic theory.

2.   He is the first winner to openly embrace behavioral economics, which attempts to incorporate psychology into standard economic theory.

3.   He is the first winner to openly embrace behavioral economics, which tries to incorporate psychology into standard economic theory.

4.   Kevin Murphy, another University of Chicago economist, said that in time, behavioral economics might provide better explanations than mainstream theory does for some phenomena.

5.   Neither are their mentors, the two dozen or so older economists who converted to behavioral economics after they had become university professors.

6.   Only in recent years has behavioral economics become popular among graduate students.

7.   Rabin is among a handful of leading figures in the emerging field of behavioral economics, which applies psychology to the dismal science.

8.   Such findings have drawn a few radical economists into behavioral economics, including Samuel Bowles and Herbert Gintis, at the University of Massachusetts at Amherst.

9.   That same need to think about issues that mainstream theory does not explain also helped to draw Laibson and Mullainathan into behavioral economics.

10.   The study of happiness is a new academic movement known as behavioral economics.