1.   To a certain degree, the rush to get on line boils down to simple economics.

2.   America Online, the largest on-line service, has learned this simple economics lesson the hard way.

3.   And now, because of simple economics, the Allen County landmark, listed on the National Register of Historic Places, will be demolished next year.

4.   Behind the garish mailings sent out by both companies lies some simple economics.

5.   Businessmen and their representatives suggest that simple economics keeps the mall, originally created as an urban redevelopment project by the Lindsay administration, from changing for the better.

6.   But Orza said continuation of the DH went beyond simple economics.

7.   But the animosities between indigenous Indonesians and ethnic Chinese run deeper than simple economics.

8.   But the bigger reason for this unabashed commercialism is simple economics.

9.   But there was something else at work here, too, something more primal and psychological than simple economics.

10.   Critics, however, say the answer can be found in simple economics.