1.   Advertising mail has become deeply entrenched in American business, and shows no signs of abating.

2.   But they appear on coil stamps used for advertising mail, so a special permit is needed to use them on your subscription renewal for Car and Driver.

3.   Even though half of all advertising mail is never opened, direct mailing remains highly profitable.

4.   Such lists, Givens says, are the basis for the junk advertising mail and unsolicited marketing phone calls that plague everyone.

5.   And Newspaper Association of America President John Sturm complained about a proposal to cut some of the rates for heavier pieces of advertising mail, which compete with newspapers.

6.   For the first time, advertising mail is growing faster than first-class mail, Postmaster General William Henderson said Tuesday.

7.   On the plus side, however, he said advertising mail has rebounded.

8.   Other rates will also rise including international mail, Express Mail, Priority Mail, parcel post, periodicals and advertising mail.

9.   The new rates will raise the cost of sending a piece of advertising mail by one-half to three-quarters of a cent.

10.   There was a diversion last year in advertising mail, he admitted, noting that is now coming back.