1.   Industry executives balked for years at the idea of program ratings, fearing a loss of advertising dollars.

2.   Its high sensitivity to the issue of advertising dollars has made the Times ruthless in their pursuit.

3.   Such stereotypic thinking forces even black stations to downplay their blackness in order to compete for the advertising dollars.

4.   Welcome to the San Diego airwaves, where two new classical stations compete for listeners and advertising dollars.

5.   Also, the idea of multiple cable networks competing for viewers and advertising dollars was not supposed to be a viable alternative for the NBA when negotiations began.

6.   Although most of the deal involves advertising dollars, CNN will also make an unspecified minority investment in a new, yet-unnamed Internet company IDG is forming.

7.   Analysts say that the only way such a station can compete for advertising dollars with stations targeting a broader audience is by charging less for ad time.

8.   And concentration within a single time zone means maximum efficiency of advertising dollars, especially for television.

9.   And local merchants, especially large grocery stores, found the evening edition a better buy for their advertising dollar.

10.   And they all compete for the same limited number of advertising dollars.