1.   TV ads implied that a woman was incomplete without a man.

2.   Another ad implied that undocumented immigrants are abusing the welfare system.

3.   At brick-and-mortar stores, consumers have to discuss embarrassing maladies in public or deal with ignorant clerks, the ads imply.

4.   He was referring to companies whose ads falsely imply a connection to the Games even though they are not sponsors.

5.   In these heady days, the ad implies, when share prices bounce around at or near record levels, Worldcom stock is apparently better than cold cash.

6.   It claimed the ad falsely implied that Pepcid, an over-the-counter medicine, was interchangeable with its prescription drug Zantac.

7.   The agency said the ads implied that the treats had less fat and calories than regular ice cream, when they actually were the same.

8.   The ad implied that the company will remain independent, but did not rule out a merger.

9.   The ad implies only Georgia-Pacific is moving away from the pack.

10.   The FTC said the ads implied eating Promise margarine and spreads helps reduce the risk of heart disease.