1.   And, critics say, the lottery is not the harmless fun the ads would have you believe.

2.   As a result, ads have to quickly draw us in and be memorable.

3.   All the ads have short, mysterious plots reminiscent of spy thrillers.

4.   But did the ad have to be so bold about it?

5.   But Ms. Zakrajsek said this ad has a different psyche.

6.   But the ad has no fine print that says when the return was posted.

7.   But the study did not ask respondents whether the ads had an effect on their opinion about the region.

8.   But the ad also had some unintended consequences.

9.   But while lacking the mushroom cloud, the Lugar ads do have the same emotionally overwrought quality.

10.   But why did so many television ads have a celebratory tone, too?