81.   Customers want the most liquid markets possible, with the smallest spreads between bid and asked prices.

82.   Customers also want to deal with fewer and fewer suppliers, which means the customers want each supplier to handle multiple needs.

83.   Customers may not want to carry two electronic devices when they can get all the functions they need with one.

84.   Customers want convenience, he said.

85.   Customers want more for their money than good food.

86.   Customers want something to be fixed right the first time, for example, Kula said.

87.   Customers also want more services on one bill, Dimmitt said, and Bell will be able to provide that convenience to its phone customers.

88.   Customers want a soothing, relaxing atmosphere.

89.   Customers wanted other kinds of seafood, so the couple expanded the product line.

90.   Dell, meanwhile, was hearing what customers actually wanted because it dealt with them directly.