61.   It was a clever marketing ploy that gave Shakespeare clout.

62.   Or is it just a marketing ploy?

63.   Putin Vodka hit liquor stores Friday in what some are calling a clever marketing ploy that capitalizes on the name of Russian President Vladimir Putin.

64.   Some dealers have contended that the stones are merely a marketing ploy to sell the testers.

65.   This time around a different marketing ploy was used.

66.   This year, racers are carrying paying passengers out of the starting gate as a marketing ploy to help balance a tight Iditarod budget.

67.   TVNZ turned it into a marketing ploy with profits to Team New Zealand.