61.   The book offers no great insights, but it may well prevent executives from signing off on ill-fated brand campaigns.

62.   The book offers no larger lessons for businesspeople, and it has little to teach shareholders or stakeholders.

63.   The book offers practical advice for ensuring that someone will care for your pet when you are no longer able to.

64.   The book offers similar analyses of Santa Clara County, Calif., Albuquerque and Austin.

65.   The book also offers a glimpse of an insular world that was receding even as Parish was triumphing in it.

66.   The book also offers a primer on the art of giving food, from budgeting to packaging.

67.   The book also offers online buying assistance at its Web site for free.

68.   The book also offers site plans, reconstructions of temples and cities, and the remarkable artworks of these ancient peoples.

69.   The book offers chapters on the gaudy rodeo stylings of Autry and Roy Rogers, whose clothing was copied by country western stars like Porter Waggoner.

70.   The book offers generous sentiments, as well as some well-aimed jabs.