51.   It also reaches a large number of younger viewers, whom advertisers most want to reach.

52.   Its humor and language are as mild as can be, but it has a few scenes of intense emotion that younger viewers may find upsetting.

53.   It teamed up with Fortune magazine to design a format intended to attract more younger viewers.

54.   It was the best Tuesday night for CBS in almost four years and brought in hordes of younger female viewers, which CBS is rarely able to attract.

55.   Mainly, he said, he needs time to prove he can reach the younger viewers who so predominate television audiences.

56.   Many younger viewers have no clue who Sean Connery is.

57.   Moonves said the reality shows had been extremely important financially to CBS because they had attracted the younger viewers that advertisers pay a premium to reach.

58.   Next year, NBC starts digging in with the XFL and NASCAR events, which are supposed to appeal more to younger viewers.

59.   News programs also are popular and, unlike U.S. network news, generally appeal to younger viewers.

60.   None of this would even be contemplated except that ABC executives apparently concluded that entertainment shows attracting younger viewers would be more lucrative than late-night news.