31. There would no color in print advertising and such ads would only appear in magazines read by adults. 32. Until now, the FDA has had a single set of guidelines covering television, radio and print advertising. 33. Until recently, they had to rely mainly on print advertising or the occasional postcard or letter from a notifying company. 34. Print advertising will begin in November with campaigns specifically targeting blacks and Hispanics, who have disproportionately higher rates of high blood pressure than whites. 35. Plans include television and print advertising, and in-school training. 36. But it admits no blame, pays no reparations and will benefit by obtaining volume discounts for its print advertising. 37. Meanwhile, Ottawa has moved beyond print advertising to prime-time television in the Ontario market. 38. Print advertising was launched in December. 39. The company promotes its products through lectures, magazine articles and limited print advertising. 40. The campaign will incorporate television and print advertising, tactical campaigns with industry partners, Internet marketing, direct mail and trade advertising, the commission said. |
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