31.   With the two women added, the show began to pull in more female viewers.

32.   Yet, female viewers are driven less by results than by story development, Diamond says.

33.   Among the sports taking center stage will be athletics, swimming, diving, basketball and the favorites of American female viewers, figure skating and gymnastics.

34.   Network officials said this was an effort to lure large numbers of female viewers with such sports as gymnastics and swimming.

35.   His smooth, charismatic performances on television won the hearts of many female viewers.