21. The sources of good digital programming are considerable, and eventually will be numerous. 22. Thomson also has an alliance with Sun Microsystems Inc. to develop systems to deliver digital video programming. 23. To receive digital programming a viewer must have an HDTV-ready television as well as a box that decodes digital signals. 24. Viewers will not be able to receive the digital programming until they buy digital televisions, or convertor boxes. 25. Ziff-Davis is the latest entry in the rush to fill the pool of cable channels that will be available with the advent of digital programming. 26. Broadcasters say digital TV sets are too expensive and argue their digital programming must be offered immediately on cable systems to reach a wide audience. 27. Digital programming offers a clearer picture than conventional analog TV, and later will also allow viewers to participate in quizzes and surveys through their TV sets. 28. Digital programming takes up far less room on the airwaves than current analog shows. 29. The company controlled by German media mogul Leo Kirch announced Monday that it will offer digital programming, including pay-per-view, beginning in July. 30. Without enough viewers owning such sets, broadcasters say they lack an incentive to upgrade their facilities and develop digital programming. |
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