21.   And if you thought sports celebrity endorsements began with breakfast cereals, Mathewson was the official spokesman for Tuxedo pipe tobacco.

22.   Breakfast cereal and gasoline are pretty distinct concepts, even to the most advertising-addled consumer.

23.   Breakfast cereal springs immediately to mind.

24.   Breakfast cereals that help with weight loss.

25.   -- General Mills has sent truckloads of granola bars and Chex Morning Mix, a breakfast cereal that pours out of a hand-held pouch, for the rescue workers.

26.   Aficionados of old-fashioned hot breakfast cereals will love these thick, chewy steel-cut oats, grown organically.

27.   Breakfast cereal.

28.   Breakfast cereals are laced with vitamins.

29.   Buying a breakfast cereal in a plastic bag rather than a bag-lined box, for example, would save that household nearly nine pounds a year.

30.   By the end of the meal, the young mogul had unloaded some real dirt and loaded up on a fair quantity of breakfast cereal.