11.   The right spot came in the ninth.

12.   The Subway spot came in second among all Super Bowl commercials in a survey of advertising effectiveness released Monday by Merwyn Technology in Cincinnati.

13.   The tongue-in-cheek spots come from two ad shops and are designed to deliver the point without clubbing people with it.

14.   The sixth receiver spot could now come down to either Damon Hodge or Chris Brazzell.

15.   Then came a spot on the Disney Channel.

16.   How did the People magazine spot come about?