11.   The endless stream of new books flooding stores indicates that publishers have taken a shotgun approach to picking titles.

12.   The publisher has taken center stage in Arizona politics with a high-price, saturation media campaign touting his flat-tax proposal and bashing President Clinton.

13.   This allows publishers to take control of the way their on-line offerings look and work.

14.   They help to subsidize money-losing literary novels and cushion the considerable risks that publishers take with new titles.

15.   Other magazine publishers are taking the same route.