11.   NAA says the goal is to simplify the planning, placement and execution of newspaper advertising by serving as a central communications source.

12.   News Corp. will combine the in-store marketing and direct-marketing businesses of Dallas-based Heritage with its FSI newspaper advertising insert business.

13.   No one, however, has suggested that home pages on the Internet will replace television and newspaper advertising.

14.   Probably direct mail and zoned newspaper advertising, especially among the wealthier social groups, will lose ground to online ads if they can demonstrate effectiveness.

15.   Still, Walters is concerned about the rising cost of newspaper advertising.

16.   The federal government has sharply curtailed its newspaper advertising, closing off the main source of income for a number of influential newspapers and magazines around the country.

17.   The effort, which recently began national newspaper advertising, offers downloadable research reports, links to national organizations and scorecards on local environmental conditions.

18.   This was only a year after a young man named Amon Carter started selling newspaper advertising.

19.   Those efforts are then enhanced by local television and newspaper advertising and promotions in supermarkets, department stores, mass merchants and other retailers.

20.   To keep sales strong in the meantime, it has come up with some intriguing television and newspaper advertising.