11.   Their lust for new gimmicks for this cause is unabated.

12.   This is part of the latest new gimmick in Web design, to have the cursor turn into a face or whatever.

13.   We are goons for a new gimmick.

14.   But the new link is not just a new gimmick for sun-starved northerners.

15.   Architects can go wild here, encouraged by a city that is always trying to attract gamblers with a new gimmick.

16.   Owners have new gimmicks to try and lure back fans.