11.   The start-ups typically go into big markets with little overhead and limited service and offer deeply discounted fares.

12.   To woo back skittish customers, Cathay then had to discount its fares heavily.

13.   Meantime, his wife, Lisa, was reported seeking a job as an airline flight attendant to gain access to discount plane fares to visit her husband.

14.   Northwest also said it is substantially discounting fares in many markets to Canada and certain destinations in Mexico and the Caribbean.

15.   The airline also said it is substantially discounting fares in many markets to Canada and certain destinations in Mexico and the Caribbean.