11.   But true to the management spirit of the auto industry, the term has been somewhat confused to cover not only corporate brand but model name, too.

12.   Companies with strong corporate brands can have market values that are more than twice their book values.

13.   Experts on corporate brands mostly praised the name change.

14.   He said growth is expected in the corporate brands area, as well as in pharmacy, natural foods and supermarket fuel center areas.

15.   In recent years, corporate brands have become enormously valuable assets.

16.   Just as bad, a company might simply design a new logo and slap it on every product, hoping it will pass as a corporate brand.

17.   Jim Schirmer, corporate brand manager at US West Denver, confirmed a report of the review last week in Adweek.

18.   Like an ulcer, they can eat away at a corporate brand from within.

19.   Most major companies have been better known for their product brands than for their corporate brands.

20.   Not surprisingly, creating a corporate brand is both complicated and nuanced.