11.   They tend to be mom-and-pop operations with little venture capital or corporate backing.

12.   Pardip Kumar is unfazed that A-Tech is a newcomer in a sector dominated by established names with heavy corporate backing.

13.   Armed with detailed fund-raising plans, these schools go all out to woo corporate backing.

14.   Big, popular clubs like Boca Juniors are in favor, mostly because they can muster the corporate backing to thrive in the new climate.

15.   Mackay has been instrumental in raising corporate backing for several sports ventures, including the recently completed Target Center lease.