1.   Publishers of best-sellers have something to gain from discounting if volumes rise enough to make up for it.

2.   Publishers now have to produce textbooks that pass muster with a slew of faultfinding committees.

3.   Traditional, print-on-paper publishers have some hard strategic questions to ask themselves.

4.   The publishers of Exodus had greater foresight.

5.   And though some online publishers have stables of lesser-known authors, revenue is likely to be tied to big-name authors.

6.   As a result, publishers have the chance to set standards for how they will interact with customers online.

7.   As have publishers stopped publishing him just for name value.

8.   As of now, his book tour is scheduled to last two days, though it will be more if his publisher has its way.

9.   At least his new publisher had some cash.

10.   At the same time, publishers had to be careful not to make a text so Texas-centered that it did not appeal to markets outside the state.