| great motivator | 1.65 | Great motivator. | ||
| master motivator | 1.65 | Billick is the master motivator. | ||
| powerful motivator | 1.32 | Fear is a powerful motivator. | ||
| greatest motivator | 0.46 | The third greatest motivator is pride. | ||
| strong motivator | 0.46 | Cost, however, may be an equally strong motivator. | ||
| good motivator | 0.39 | Fear is a good motivator. | ||
| biggest motivator | 0.33 | The biggest motivator may be our own parents. | ||
| prime motivator | 0.33 | But, as Shafran discovered, profit is another prime motivator. | ||
| main motivator | 0.26 | The main motivator, however, seems to be the incentives. |