31.  The networks, however, refused to sell the time.

32.  The other side of the marketing coin for any network is selling advertising time.

33.  The networks can then sell air time that would have gone to the government for half price to regular advertisers for full price.

34.  The Simpson trial could cause serious problems for networks that already have sold advertising time during the four-week November sweeps rating period.

35.  These days, most resellers attempt to serve a niche audience, as Robin Hood does by selling prepaid time.

36.  Two commercial shortwave stations, WRNO in New Orleans and WWCR in Nashville, sell time to those such as Callahan.

37.  TV and radio stations must sell ad time to an eligible candidates at half the lowest commercial rate.

38.  Under those accords, advertising sales representatives at the NBC affiliates sell advertising time for Paxson stations.

39.  Weaver argued that networks should produce the programs and sell commercial time to advertisers.

40.  Wireless companies could sell calling time through the cards and give away the matchbook-size handset.