31.  In rural farming communities and small towns, where most households counted their pennies, they were an inexpensive way to dress up the end of a meal.

32.  In recent years, most major airlines have established marketing and ticketing alliances with other airlines as an inexpensive way to penetrate new markets.

33.  Increasingly, however, companies are looking at trendy benefits such as fitness centers and concierge services as an inexpensive way to offer employees something extra.

34.  Investment bankers are always looking for inexpensive ways for companies to raise money, and they call these methods new products.

35.  It can be an inexpensive way to identify which patients need expensive tests.

36.  It offers small black businesses an inexpensive way to market goods and services to a vast audience of blacks and others.

37.  John and Nina Mathus of Salisbury, Conn., became couriers as an inexpensive way to visit friends in Italy.

38.  Laurie Palma, vice president of marketing for Chanel Fragrance, says people are thinking of inexpensive ways to pamper themselves.

39.  More prosaically, making the trip a family affair is a inexpensive way for executives to organize a quasi-vacation in hard financial times.