31.  Lowenstein also points to the rise of rentals as a reason the game companies must produce better software.

32.  Now, game companies are trying to broaden their reach with offerings designed specifically for the Internet.

33.  Often when a game company attempts to turn a successful movie into a successful game, something is lost in the translation.

34.  One chief executive of a game company has begun consulting psychologists to inform himself about the research linking games and violent behavior.

35.  Over lunch, the two agreed to try to get a license to sell the games for the Nintendo machine and to try to start a game company.

36.  Other game companies, like Electronic Arts, have struck partnerships to publish some of their games for phones.

37.  Other game companies have been less permissive.

38.  Ratings will be determined by an anonymous panel of specially-trained reviewers not affilated with game companies, he said.

39.  Robert Atkins, Michael Hadwin, Mark Dochtermann and Jim Dos have formed a new game company, Hypnotic Interactive.

40.  Since many gamers are on holiday break or a vacation from work, game companies are looking to fill those days with their wares.

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