31.  The Olympic program is part of a broader effort to use traditional marketing strategies, like sponsorships, as a management tool.

32.  The move comes amid a broader effort to make Kansas City a national center for life sciences research.

33.  The move is part of a broader effort by the Treasury Department to implement a plan to improve the often-criticized tax-collecting agency.

34.  The move to Nashville is also part of a broader effort to revitalize the campaign.

35.  The negotiations were part of the broader effort to update the treaty governing conventional military forces in Europe.

36.  The offer is just part of a broader effort by NATO to make itself more relevant in the campaign against terrorism.

37.  The opening is part of a broader effort to grow the company where housing markets are growing, officials said.

38.  The other is a broader effort by Boehlert and like-minded Democrats to require stiff new controls on dirty power plants as part of any bill deregulating the utility industry.

39.  The moves are part of a broader effort by European manufacturers to keep up with cost cutting moves by U.S. companies.

40.  The pope has made impassioned pleas here for a broader effort to gather souls.