21.  Big ad budgets by domestic paint companies are a big reason why wallpaper has fallen out of favor, Vizzi believes.

22.  Both of these sectors were a big reason why overall earnings expectations had fallen so sharply since the beginning of the year.

23.  Both women say that a big reason for undertaking this endeavor is to prove that ordinary people are capable of performing extraordinary feats.

24.  A big reason for building small cars that look like undersized Ford Tauruses is that a greater number of older, more affluent Americans are buying them.

25.  A big reason for hiring foreign students, employers here and elsewhere say, is that European colleges do not usually start before October.

26.  A big reason for improved sales is the jolt factor.

27.  A big reason for that is intense competition for power-generation contracts from European companies with government subsidies.

28.  A big reason for the recent spinoffs and divestments among hotel companies is that the industry has turned around in recent years.

29.  A big reason for the revision was a decline in corporate inventories that was more rapid than the initial numbers had suggested.

30.  A big reason for the start is Verbeek.