11.  Some major trends reflect sales efforts of financial institutions.

12.  That successful formula slipped in April, when the company reduced its promotional activity and was hurt by strong sales efforts from Sears and Best Buy, analysts said.

13.  Tel-Save agreed to pay America Online marketing fees based on a percentage of its profits from the online sales effort.

14.  The buyers aim both to offer the US talent to foreign investors and to put new muscle behind US sales efforts.

15.  The company today backed off from an announced plan to provide the telephone numbers of its subscribers to some of its marketing partners for use in their sales efforts.

16.  The company said it will use the money from Media General to expand its coverage of companies, increase sales efforts and improve its online sites.

17.  The effort also has led to combined sales efforts, already well under way.

18.  The funds typically carry a load, or sales charge, which is used to compensate brokers for their sales efforts.

19.  The officials will return to Capitol Hill on Thursday to continue their sales effort.

20.  The sales effort also proved a bit of an education in the ways of the rest of the world, Rutter said.