11.  At stake is the potentially huge market for interactive mobile services.

12.  Because the new sets will encompass the digital technology used in computers, they will open up the possibility of more interactive services.

13.  BellSouth wants to offer interactive service next year in Atlanta, if it can get government clearance.

14.  A joint venture between BSkyB and BT to offer interactive services would need regulatory approval from antitrust authorities, including the U.K. Office of Fair Trading.

15.  A leading agency in the interactive services field is branching out with its first acquisition, entering the potentially lucrative but risky realm of wireless services.

16.  A rival of Omnicom, Interpublic Group, said that it would strengthen ties with a leading interactive services agency, Icon Medialab International in Stockholm.

17.  British Telecommunications Plc and British Sky Broadcasting Group Plc said they will delay the start of planned digital interactive TV services in the U.K. by at least six months.

18.  BSkyB also has a joint venture with British Telecommunications Plc, called British Interactive Broadcasting, to sell digital interactive services.

19.  But Hundt, the FCC chairman, contends that broadcasters may flock to the wireless interactive services, as a way to keep over-the-air television competitive with two-way cable.

20.  But to date, efforts to introduce interactive television and other interactive services like video text and video services have all failed.