111.  NEC said that Hongkong Telecom IMS will be the first company in the world to launch interactive multimedia services.

112.  That switch will give TV broadcasters greater capacity so they can offer more channels and even new interactive services.

113.  The two companies plan to co-create a series of marketing campaigns specifically for the interactive services.

114.  I-mode is an interactive service, which enables users to see moving images, send and receive e-mails and surf the Internet.

115.  Interactive digital services and multi-media products would also be offered as they became available, the statement said.

116.  Interactive services such as home shopping and banking are expected to be widely available.

117.  Instead, the companies are to establish an operational unit to develop and market a package of technical solutions for interactive multimedia services.

118.  A large part of the investment program will be devoted to development of interactive services, Telecom Italia said.

119.  A PC carrying the new Intel software will gain access to electronic services such as on-line games, multi-media data bases, video on demand and interactive services.

120.  At a later date they hope to offer interactive services such as telebuying, video games, news, and educational items on demand.