71.  Because they wanted to preserve some privacy in this highly personal subject, they requested that their last names not be used.

72.  Because airlines use different names for various membership tiers in their frequent flier programs, alliance members will use emerald, sapphire and ruby to designate advanced plan levels.

73.  Born in Ireland, he speaks with a buttery Irish accent and sometimes prefers to use the name Seamus rather than James.

74.  Bo, like other people interviewed, did not want his full name used.

75.  A future buyer of mad.com, however, may use the name for an entirely different kind of site.

76.  A dozen other people involved in the project spoke on the condition that their names not be used.

77.  A fellow parent has a beautiful Pleyel from Desforges, and he can use her name.

78.  A former agent and team manager who asked that his name not be used said the Russian federation signed the deal because it could skim off the top.

79.  A franchiser typically sells the right to use its name, resources and business practices.

80.  A few years ago, a friend of Jones took his family to Hawaii and saved a couple hundred dollars in cover charges merely by using his name.