71.  In the case of Vioxx and Celebrex, the marketing efforts have paid off handsomely for all three companies selling the drugs.

72.  In the past, marketing efforts were aimed mainly at the more lucrative business market.

73.  It immediately halted its consumer ads and has since spent much of its marketing effort placing booths at medical conventions and ads in medical journals.

74.  It makes our marketing efforts that much easier.

75.  It winnowed the list to two in the United States in an attempt to eliminate the middleman and focus marketing efforts.

76.  It resumed its marketing efforts in the spring and summer, though analysts said they were told by the company that results were disappointing.

77.  Jobs talked of stepping up joint marketing efforts with key software makers, but announced no specific plans.

78.  Ketchum PR has developed a new media group that will coordinate and develop Internet and Intranet marketing efforts.

79.  Last year, AstraZeneca shifted its marketing efforts to Nexium, a similar proton pump inhibitor with a longer future on patent.

80.  Kmart hopes to capitalize on projects in film, TV, music and video games as they relate to its existing marketing efforts and exclusive core brands.