41.  The businesses wanted to buy advertising space or participate in promotions or sponsorships.

42.  The company hopes to do this in part by cooperating with Gucci in buying advertising space and developing retail stores, including in shopping malls.

43.  The company has sold advertising space to Silicon Graphics on a blimp that circles one of its virtual worlds.

44.  The decline in net profit was the result of losses at MMP, a SEAT subsidiary that sells advertising space in newspapers.

45.  The deal gives Disney the ability to group its sites and offer advertising space in packages.

46.  The concept is sometimes linked to barter, which is flourishing on the Internet among companies that swap advertising space.

47.  The Lincoln-Mercury Division is planning to buy all of the auto advertising space in an issue of U.S.A.

48.  The notion was that magazine publishers would be more willing to devote free advertising space if the campaign dealt with titles of the past, Ms. Schroeder said.

49.  The request for bells was made throughout Italy by the magazines Oggi and Noi, which offered free advertising space to sponsor the project.

50.  The Times structured its payment in three parts, offering the center cash, free or discounted advertising space and profit-sharing from joint ventures.