21.  Advertising executives said that even losing a small percentage of viewers could force some shows off network television and onto cable.

22.  Advertising executives say that there is room for another music magazine, especially if it comes with the Maxim brand behind it.

23.  Advertising executives speaking on the condition of anonymity said that it would likely be someone with a consumer-marketing background rather than someone from the agency industry.

24.  Advertising executives said that the editorial mix of the magazine was never coherent.

25.  Advertising executives said there was no better person.

26.  Advertising executives who represent Firestone refused to answer questions, even if they had nothing to do with the recall.

27.  Advertising executives, speaking on the condition of anonymity, said Paddington would move the brands to Mullen Advertising of Wenham, Mass.

28.  Advertising executives have raised doubts that advertisers would widely support a Simpson interview.

29.  Advertising spending will show strong gains next year, driven especially by cable television networks, the Winter Olympics and political campaigns, according to two advertising executives.

30.  Build it, and they will come, advertising executives seem to be saying about interactive television, according to a new survey.