11.  By applying sophisticated data-processing techniques to existing inventory and sales data, they accurately model future patterns of supply and demand at the item and store level.

12.  Each week, as fresh sales data become available, it readjusts the forecasts to include the latest information.

13.  Evidence for this theory can be found in November sales data.

14.  Forecasting product demand is a right-brain function that relies on the gut feel of a few individuals and not on the systematic use of sales data.

15.  Heftier incentives drew more customers into dealer showrooms in May than in April, sales data from most automakers showed Thursday.

16.  Honda acknowledged that it sent sales data early to Autodata and other companies.

17.  However, these retailers have considerable difficulty capturing and maintaining sales data that are accurate.

18.  In a direct swipe at market leader Siebel Systems, Oracle Corp. next week will begin giving away software over the Internet that is designed to manage sales data.

19.  In turn, Amazon has agreed to continue providing weekly sales data to the newspaper.

20.  It has also decided to publish its sales data biannually instead of monthly.