91.  Now executives at Scholastic are moving ahead with a novel marketing effort.

92.  Not only do some of the sites ask users to provide their identity and other personal information, which can be used in other marketing efforts.

93.  One small marketing effort intended to produce phone orders resulted in two calls, both were tests to make sure the lines were working.

94.  Other American companies are increasing their marketing efforts, and the response has been promising.

95.  Other marketing efforts suggested in the document included music-related promotions and the production of an inexpensive basketball that mirrored the Kool brand colors.

96.  Park acknowledged that many companies are hesitant to outsource their e-mail marketing efforts to a vendor.

97.  Otherwise, marketing efforts are directed elsewhere, leaving the band on its own.

98.  Perhaps the most offensive recent campaign has been the marketing effort to capitalize on the opening of countries in Eastern Europe to the West.

99.  Providian, based in San Francisco, focuses its marketing efforts on the growing number of Americans who have credit problems.

100.  Quite a few e-tailers lost their funding or at least put marketing efforts on hold.