1.   At the same time, it can quickly deliver the message from the market if the value proposition is either not wanted or not needed.

2.   Creating and distributing in accordance with your value proposition typically includes collaborating with other firms.

3.   For Kirkland, Wash.-based EnCompass Ventures, the value proposition is, in a word, Japan.

4.   For Kirkland-based EnCompass Ventures, the value proposition is, in a word, Japan.

5.   In such segments, the challenge will be to find a value proposition for the company that will distinguish it from other Internet rivals and address low entry barriers.

6.   Some companies will choose to make superior compensation a central part of their value proposition to talent by paying more than competitors.

7.   This value proposition has lured many money managers who had previously focused their buying on large-company shares.

8.   Vanguard designs its value propositions to appeal to the long-term investor while discouraging high-turnover, quick-trade accounts.

9.   A striking case of a successful value proposition at work is the birth and rapid growth of what has come to be called the callback industry.

10.   But value propositions vary greatly from market to market.