1.   Boys may be a tougher sell, but Pepito does ride a motorcycle.

2.   But a year later, Orange County is proving to be a tougher sell and it is affecting more than just Clippers ticket sales.

3.   But a far tougher sell is the usually skeptical and apathetic USC fans.

4.   But a female president is a tougher sell than, say, a female House majority leader.

5.   But for recently arrived Russian-speaking immigrants, it can be a tougher sell.

6.   But online, that strategy has been a much tougher sell.

7.   But that level of tax support for sports promoters is a tougher sell in both New York and New Jersey.

8.   But the quarterback bit is a tougher sell.

9.   But, security is a tougher sell this year than in the past.

10.   Even in Broncos country, public subsidies for pro sports are becoming a tougher sell.