1.   Both messages, analysts said, are tailored to appeal to voters who might not otherwise support public help for a private enterprise such as a football club.

2.   Each station in the cluster can be tailored to appeal to particular groups of listeners.

3.   Until now, hybrids were tailored to appeal to individual investors.

4.   The ads change almost by the day and are frequently tailored to appeal only to a targetted group of voters in a specific area of the country.