1.   E-Trade, like Monster.com and HotJobs.com, says advertising during the Super Bowl broadcast works for it.

2.   He also said advertising for the Disney products will appear later this year, likely from ad agency Leo Burnett of Chicago.

3.   He said advertising that tugs at the heartstrings is even more valid today than in the past.

4.   Miller said advertising on the site pays for one full time-staffer and two part-timers.

5.   The company said advertising for autos and packaged goods was particularly weak.

6.   Mike Simpson, executive vice president of the National Pork Board, said advertising simply costs more than research.

7.   The tobacco industry says advertising offers existing smokers a choice of brands.

8.   Wilken said advertising is a relationship marketing.