1.   And an industry that has gained overwhelming respect because of sales results and savvy marketing.

2.   Another key reason, say book industry analysts, is savvy marketing.

3.   At second glance, the milieu is also one of savvy marketing and individual chutzpah.

4.   Bankers said people were attracted by the discount, the savvy marketing of the fund and perhaps the changing outlook.

5.   Coke is a pure beverage play, while Pepsi has leveraged its brute-force marketing savvy across three consumer-products categories.

6.   Garrett attributes the accomplishment to the success of the previous books and to savvy marketing by publisher Tyndale House.

7.   Some of this division is the result of savvy marketing by the two companies.

8.   So it is these major areas, with their technologically advanced snowmaking, better grooming and savvy marketing, that have had the strongest years.

9.   Sutter Home helped make wine accessible to the average consumer through savvy marketing of varietal wines at affordable prices.

10.   The Bells, in particular, are anxious for long-distance phone lines and savvy marketing, which MFS Worldcom has, analysts said.