1.   As much as any animal can be, the sao la is publicity shy.

2.   Rumors spread among poor farmers that if they could deliver a live sao la, they would be showered with riches.

3.   The government has added the sao la to its list of endangered animals, which makes it a criminal offense to catch or kill one.

4.   Another sao la was caught in Laos in January, but died after less than three weeks in captivity.

5.   Local hunters, unaware of how rare the sao la are, have been hunting them for meat and their long antlers, the paper reported.

6.   Once word got around that they were special, local hunters set out to catch sao la for sale.

7.   The tracks of the elusive sao la.

8.   Tu said sao la may have smelled the cameras, because they stopped using the trails while the cameras were in place.

9.   Another new species of wild oxen known as the sao la was discovered last year but two animals died in captivity.